Tulum (sometimes Tulum Pueblo) is the largest community in the municipality of Tulum, Quintana Roo, Mexico. It is located on the Caribbean coast of the state, near the site of the archaeological ruins of Tulum. As recently as the early 1990s Tulum Pueblo was a quiet village 2 km (1.5 mi) from the archaeological site, and tourism outside of the ruins was limited to a few small shops and simple cabanas on the beach. With the increase in tourism, vacation rentals, small hotels and hostels, as well as restaurants and bars populate the town. Grocery stores, boutiques, bicycle rentals, gyms, tour operators, banks, ATMs, internet cafes, and various other commercial stores are available in Tulum Pueblo.